What is the OPEN RATE on Email Marketing?

What is the OPEN RATE on Email Marketing?

The open rate represents the percentage of users who have opened a certain campaign. Although it is shown in%, you can also see with your Email Marketing tool the exact number of openings and who were the ones who opened it. What are open rates for? The information...
Email marketing to enhance the content of your blog

Email marketing to enhance the content of your blog

Within digital marketing we can find different strategies that complement each other, thus achieving an improvement in the achievement of the established objectives. If a company carries out a content marketing strategy and, in turn, an email marketing strategy. Do...
Tips to avoid unsubscribing from your mailing list

Tips to avoid unsubscribing from your mailing list

Email marketing continues to be one of the cornerstones in the digital strategy of companies, both large corporations and more modest businesses. It is important not only to feed our list with new leads, but also to ensure that the subscribers we already have do not...
4 Use Cases for Data Enrichment

4 Use Cases for Data Enrichment

While most demand generation marketers are likely familiar with the concept of data enrichment, surprisingly few truly understand how critical data enrichment as a process can be in boosting the value of your data assets. Data enrichment is primarily the concern of...