Our Blog

dec 08 2020

Guide to lead Email marketing in 2021 – Part I

Did you know that a well-executed Email Marketing campaign outperforms the leads you can get on Twitter and Facebook? According to McKinsey & Company, an Email Marketing campaign is 40 times more effective at attracting customers than other popular social networks like Facebook or Twitter.  . Read More

dec 03 2020

EMAIL MARKETING TRENDS we will see in 2021

Although these last months have flown by, we are saying goodbye to this strange 2020 and it is time to face the next year with the latest marketing news; you know how this goes, renew or die. Read More

dec 01 2020

Annoying things on email marketing that consumers hate

According to a recent Adobe study, half of consumers prefer email when it comes to communicating with brands. But that they prefer it does not mean that it is perfect. In fact, there are many things they hate about them. Read More

NOV 28 2020

Tips to grow your email marketing lists

The primary goal in an email list should be to create a rewarding and satisfying experience for the subscriber. Elaborate relevant and exclusive content should be the fundamental pillars of your action. Read More

NOV 23 2020

Email Marketing Retention: 7 Techniques to Reduce Your Cancellation Rate

Retention is not simply a strategy to apply only when the “churn rate” rises to the danger zone, but an activity that must be carried out on an ongoing basis – here are seven email campaigns you can use to help you perceived as useful and by the customer. Read More

NOV 20 2020

Email validation: how does it work?

To be sure of the authenticity of the emails addresses you want to reach in your email marketing campaigns, you need to run some validation tests. Read More

NOV 19 2020

How to join forces between social networks and email marketing?

Imagine joining forces between great social media platforms with your email marketing strategy to achieve a greater reach and more if your audience is on those social networks, because that is also important to identify. Read More

NOV 17 2020

How NOT to emailing: the 5 fatal mistakes to avoid

If you are going to send an email, make sure before that you are not making these mistakes. You will appreciate it! You may even have started several emailing campaigns, but the results have not been what you expected. Email marketing uses email as a communication Read More

NOV 13 2020

How to build a powerful and clean Email List?

A quality email database is the guarantee to have good results in your email marketing campaigns, to obtain a good database for your email or SMS marketing campaigns you have to go a bit long, but not impossible.   Read More

NOV 10 2020

TRIGGER Marketing: how it helps your Marketing Campaign

The best digital marketers have it very clear: being up to date with new tools is essential to take advantage of all the opportunities to connect with our target. So today I am going to tell you about a very effective strategy: trigger marketing, closely related to email marketing.   Read More

NOV 09 2020

Complete beginner’s guide to Email Automation

I’m going to tell you something very clear: if you are not using email automation strategies, you are losing money. Email marketing is the channel with the highest ROI (I suppose you knew this). Sending newsletters to your subscribers is a must, of course, but you can’t stop here.   Read More

NOV 06 2020

Email Marketing Campaigns: Effective examples

We know that creating email marketing campaigns is not an easy task. But if we also want them to be original, impressive and attractive, we have it even more complicated. However, you have to work on it if you want to increase the engagement of your customers towards the brand.   Read More

nov 05 2020

FOMO Marketing: Importance for your marketing campaigns

When talking about marketing campaigns, we can find different strategies that seek a common goal: to grow the brand. The FOMO does so by stimulating risk and need factors in the audience. Read more

oct 30 2020

Email Marketing trends (and some stats to keep in mind in 2021)

As we’ve been said before: Email Marketing is stronger than ever! It has been 40 years since the first email was sent, and this year many brands and start-up have shift to digital channels and email communication.   Read More

oct 28 2020

How to find someone’s address

When LinkedIn acquired the popular Rapportive email add-in, and after its best features were subsequently removed, a large number of angry users decided to go for an alternative.  And speaking of alternatives, Clearbit Connect may be one of the best options available on the market.   Read More

oct 27 2020

MASSIVE Emails: tips to a secure sending

Do you know what are the best tips to send mass emails with professionalism? Preparing a mass mailing campaign takes your job. More than anything to avoid sending uncontrolled messages that can lead you to be classified as a spammer.   Read More

oct 22 2020

Broken Email: One of the biggest fails and how to avoid it

Every day, we see emails in our inboxes with fails that are so obvious, it’s clear nobody took a second look before hitting “send”. A broken link can mean a lost sale: the recipients of your email marketing must be able to access the content you want to share with them…  Read More

oct 21 2020

Content ideas for Newsletters and Email Marketing campaigns

Do you know what are the best tips to send mass emails with professionalism? Preparing a mass mailing campaign takes your job. More than anything to avoid sending uncontrolled messages that can lead you to be classified as a spammer.   Read More

oct 19 2020

HTML Email or Plain text Email?

One of the great dilemmas of Email Marketing and Transactional Email over the years is: pieces in HTML or Plain Text? It is an issue and a controversy that does not go out of style and that all marketers have ever considered, right?  Read More

oct 15 2020

B2B email marketing vs B2C email marketing: What differentiates them?

Making a comparison between B2B email marketing vs B2C email marketing will allow you to know how to get the best out of your emailing strategy. Email marketing continues to be one of the most effective strategies when it comes to generating leads and building customer loyalty.  Read More

oct 13 2020

Relationship Marketing: Everything you need to know to retain customers

Relationship Marketing is a strategy with the objective of building and spreading the brand, building customer loyalty and creating authority in the market. Find out how you can put it into practice in this post!  Read More

oct 12 2020

How to measure and analyze Email Marketing campaigns with Google Analytics

We have already said it many times, but we will repeat it: Email Marketing has not died, indeed, it is more alive than ever. Sending newsletters to a well-kept database, with a good strategy behind it, can do wonders.  Read More

oct 07 2020

What is a valid email address?

When you want to use any email platform, you need a valid email address so that you can use that platform. Without that, it would be invalid.

Now you must be thinking about the question here that, what are the factors that show the email address is valid…  Read More

oct 05 2020

Best practices for Data Enrichment

Technological concepts continue to cover all aspects of day-to-day business and in general technology is concerned with making any type of company progress solidly. Data enrichment is something to which we have already become accustomed and which is gaining more and more relevance, but it is important to understand it perfectly to assimilate it…  Read More

oct 01 2020

Quality Emails & Bulk Email Verification

Essentially, what it comes down to… is are you dealing with USERS or PEOPLE on your site. Most companies prefer to have a relationship with a person. Exceptions would be reddit and other sites which are designed with anonymity in mind and are almost purely online communities…  Read More

sep 30 2020

Why should you clean your email list?

You may think that having a greater number of contacts regardless of their relevance will not affect the results, and that, on the contrary, it could increase the reach of the email. This is possible but the cost could be higher if it affects your reputation and your ability to deliver.  Read More

sep 28 2020

Customer Onboarding: Convert free customers to paying customers

The best way to get someone interested in something is by offering it to them for free. Customers are often reluctant to opt for a payment solution without being able to test it beforehand. Why pay without knowing if what I pay has to serve the purpose that I have? A very common reasoning, don’t you think?. Read More

sep 24 2020

Email Deliverability Myths: what to believe

Email deliverability refers to the situation when an email arrives successfully in the client’s inbox.

When we talk about deliverability, we are referring, as we already know, to the ability for the emails we send in our Email Marketing campaigns to reach the inboxes of our subscribers’ addresses effectively, thus avoiding – the fatal and much feared destination towards spam or spam trays.  Read More

sep 21 2020

How to integrate your Email Campaigns with Social Networks

Every day, in thousands of offices around the world, digital marketing strategies are planned in isolation. Without realizing it, many opportunities to enhance positive outcomes are missed just by not thinking holistically. Historically it has been thought that Social Networks came to bring down Email Marketing. However, this was not the case. Read More

sep 16 2020

What is the OPEN RATE on Email Marketing?

The open rate represents the percentage of users who have opened a certain campaign. Although it is shown in%, you can also see with your Email Marketing tool the exact number of openings and who were the ones who opened it. … Read More

sep 16 2020

Email marketing to enhance the content of your blog

Within digital marketing we can find different strategies that complement each other, thus achieving an improvement in the achievement of the established objectives. If a company carries out a content marketing strategy and, in turn, an email marketing strategy. Do you know how the two blend together to improve results?… Read More

sep 14 2020 

Tips to avoid unsubscribing from your mailing list

Email marketing continues to be one of the cornerstones in the digital strategy of companies, both large corporations and more modest businesses. It is important not only to feed our list with new leads, but also to ensure that the subscribers we already have do not unsubscribe… Read More

sep 11 2020 

4 Use cases for Data Enrichment

While most demand generation marketers are likely familiar with the concept of data enrichment, surprisingly few truly understand how critical data enrichment as a process can be in boosting the value of your data assets… Read More

sep 10 2020 

How to do an Email Marketing campaign plan during COVID-19 crisis?

We are in a really challenging moment during this pandemic COVID-19, and many marketers all around the world have seen their businesses slow down. Now must of our marketing teams are working from home and our Marketing calendar has been changing every week during this times… Read More

sep 07 2020 

Disposable Email Address: how to recognize it

Disposable – or Temporary email services – refers to an approach where a unique email address is used for every contact, entity, or for a limited number of times or uses. Temporary email services have been around for many years. However, not everyone knows the use and precautions that must be taken when using this type of service…. Read More

sep 04 2020 

Effective Email List Cleaning Tactics

A clean email list is critical for success in email marketing. If you fail to remove inactive subscribers and addresses that continually “bounce” back your emails, you risk your campaigns getting sent straight to the spam box, or worse, your sender address will be blocked altogether…. Read More

AGO 31 2020 

Data Enrichment: Practices & Benefits 

Technological concepts continue to cover all aspects of day-to-day business and in general technology is concerned with making any type of company progress solidly. Data enrichment is something to which we have already become accustomed … Read More

AGO 27 2020 

5 Benefits of using Email Marketing for your Business 

Email marketing is a super effective tool whose effectiveness continues to show itself year after year. Although it may sometimes seem “the same old thing”, the truth is that we have more and more possibilities to create really effective email campaigns. … Read More

AGO 24 2020 

Drip Marketing: A practical guide

One of the great challenges for marketing companies has been having to adapt to changes in user preferences. To correctly reach the ideal client, the correct means must be used, thinking appropriate campaigns … Read More

AGO 17 2020 

Does my business need an Email Marketing campaign on 2020?

First of all, let’s focus on the following question: Why should you include an Email strategy in your Marketing plan? Email Marketing is one of the most active and effective communication methods of the moment. An Email Marketing… Read More

AGO 17 2020 

Data Enrichment vs Data Cleansing: What’s the difference? 

Many businesses are grasping at straws when it comes to how to find email addresses to heighten their prosperity. Still, you might want to write to your friend, but by mistake you deleted his/her email address. What will you do?… Read More

AGO 13 2020 

5 Practical ways to find an Email (and how to verify it)

Many businesses are grasping at straws when it comes to how to find email addresses to heighten their prosperity. Still, you might want to write to your friend, but by mistake you deleted his/her email address. What will you do?… Read More

AGO 10 2020 

Data Enrichment and Jump-starts B2B sales

Data has become the lifeblood of B2B companies and is used to power marketing, sales, and support. Data is at the core of every decision business leaders make to foster the growth and productivity of their organization… Read More

AGO 06 2020 

6 trends in email marketing for 2020

This year has been very different from any other, and email marketing is adapting to that, too. The main changes are related to more striking designs, messages loaded with positivism and an adjustment to changes in consumer habits…. Read More

AGO 04 2020 

Email Marketing during COVID-19: how to face this “new normal”

We are sure that right now you have very reasonable doubts about how to change your marketing strategies on this pandemic moment, and guess what:  We have our doubts too; we all are learning to adapt ourselves in this global moment…. Read More

jul 30 2020 

Email Frequency: Best practices to refine your approach

A question frequently asked by small businesses getting their digital marketing started is, “How often should I email my clients?” Like most things in life, there’s no simple answer… Read More

jul 24 2020 

4 Mail Marketing problems and how to solve it

As we know, one of the most used strategies to publicize a brand or a product in the digital world is Email Marketing; a technique that seeks to send content to a target audience… Read More

jul 23 2020 

How to know if your are on a Spam blacklist and how to get out of it

SPAM Blacklists are intended to identify IP addresses that have carried out spam practices via email. When a domain or IP address is added to a blacklist, it is possible that the emails you send… Read More

jul 19 2020 

Phishing: 4 types and how to avoid it

Surely you have heard the word more than once, and we are sure that you probably know what it is, but Phishing is becoming a bigger problem on the net today. Read More

JAN 23 2020  

5 Best free Mailchimp email marketing templates

Email marketing is the new gold standard for creating a community of brandaware customers that are eager to learn more about your products Read More

Jan 20 2020  

How to choose the best email automation tool for your business

Despite being one of the “older” digital marketing channels, an email can still deliver a very strong return on investment. There are many reasons this is the case.  Read More

Jan 11 2020  

How to avoid a bad email sender reputation

Email marketing is still one of the most effective ways to each customers online. This is true even when marketing to younger, more tech-savvy customers. That said, an email campaign won’t deliver  Read More

May 12 2019  

6 Things you should by no means do in email marketing 

Executing a successful email marketing strategy can be difficult if you are working with a new set of leads or are sending out email messages for the first time. However, there are particular Read More

APR 30 2019  

Why you need email validation?

The inboxes of the world are super busy, an estimated 280 billion emails are sent every day. But as a marketer Read More

apr 29 2019 

The ultimate guide to email deliverability

Just like with a classic mail, there are many things that can go wrong when you try to send an email to someone. Besides having the proper email infrastructure Read More