Email Deliverability Myths: what to believe

Email Deliverability Myths: what to believe

Email deliverability refers to the situation when an email arrives successfully in the client’s inbox. When we talk about deliverability, we are referring, as we already know, to the ability for the emails we send in our Email Marketing campaigns to reach the inboxes...
List Verification: What is it & how to use it?

List Verification: What is it & how to use it?

List verification is the process of removing undeliverable or dangerous emails from your list. When a marketer uploads their list to our system, they will go through our list sampling process, in which our system checks for undeliverable emails. Based on the results,...
What is the OPEN RATE on Email Marketing?

What is the OPEN RATE on Email Marketing?

The open rate represents the percentage of users who have opened a certain campaign. Although it is shown in%, you can also see with your Email Marketing tool the exact number of openings and who were the ones who opened it. What are open rates for? The information...