The email address validation tool will help you organize and clean your contact list, thus maximizing the efficiency of your email marketing campaign. Email validation will also help you protect your email sender score.

If you want to protect your email score, you have to regularly check your database to ensure that all the addresses in it are still in good use.

Reduce bounce rate – Obviously, the most important thing when sending emails is to make sure the emails don’t bounce. A high bounce rate will get your organization flagged in various spam blacklists. When that happens, emails that normally will be delivered to your recipients will be blocked, rendering your email marketing campaign pointless.

Maintain reputation & relationships – People come and go in any organization. When you maintain an up-to-date email list, you can be sure you are reaching the right person in charge. This ensures you are able to communicate effectively to build brand awareness for your products and services.

Increase conversion rate – When you clear out inactive or invalid emails from your email list, you can put more energy and focus into converting valid prospects into paying customers. Instead of spamming thousands of emails which may bounce back, you just concentrate on marketing your products and services to those who matter.

Lessen cost of sending emails – Sending emails costs time and money. With a cleaned email list, you only deal with a smaller list but with a higher chance to reach your targeted audience.