Imagine joining forces between great social media platforms with your email marketing strategy to achieve a greater reach and more if your audience is on those social networks, because that is also important to identify.
This is highly attractive because the same goal can be replicated using multiple digital media, ideally including a combination of various techniques and media in your digital marketing plan.
Some types of integration with social networks
How can you join both efforts to have better results in your digital strategy? There are 5 ways to do it correctly and that will guarantee you the desired success.
- In your mailing campaigns, place buttons of your own social networks and invite your own list of users to follow you, monitor each email marketing campaign and in the reports look for how many clicks you have generated versus how many fans you have achieved, analyze and optimize your shipments for best results
- If you have followers on your social networks and you don’t have their data, it’s time to ask them for it and make that traffic yours so that you can make simultaneous efforts. Through a link, tab or button, place a form with the fields that are of interest to you to capture. The most basic are name, email address, city, but you can customize it according to your business model.
- When creating your own email content, don’t forget to invite your contact list to share that content on their own social networks. There are mass email platforms that already have this option and give us greater exposure to reach other users similar to those we already have in our databases and whether they become followers of our brand or contact us to request information of the product or service that we are promoting at that moment.
- When you are carrying out an email marketing effort it is because you have a goal to achieve, imagine that you can replicate this effort in another social network at the same time you run your campaign, having a linear communication and achieving a greater number of reach and interactions.
- Finally, one way to integrate social networks with email marketing is through the login or session. Have you seen that when you want to register to a website, application or social network they ask you if you want to register with Facebook? Well, brands today can get our email through that record by growing your database, and not only our email, but they can have general access to our profile with more information fields to segment your email campaigns marketing.
We invite you to apply these tools to your email marketing strategy to join forces and obtain successful results in both media.