Essentially, what it comes down to… is are you dealing with USERS or PEOPLE on your site.
Most companies prefer to have a relationship with a person. Exceptions would be reddit and other sites which are designed with anonymity in mind and are almost purely online communities.
Why do you need a quality email?
The increase in the number of your subscribers is directly proportional to the number of advantages you might get from your list. That is one of the main reasons many websites invite you to subscribe to their weekly newsletter, before processing the results you require. However, your email list needs to have quality emails.
You can get quality emails verifying your bulk email list. We have our MailMonster tool to do it, but first, we want to remember you why is so important to do it:
*A verified email is a verified person behind the email. Prevents some simple bots
*A verified email can reduce a person’s frustration if the email was typed in wrong. If a user joined some music service, made a bunch of playlists and then logged out and forgot the password… it would be helpful if they could reset their password properly.
*A verified email is higher value for marketing purposes. You know that the email is not fake and a dead end. You can analyze the users’s habits and target them specifically based on their browsing habits.
*A verified email allows you to contact a person about security breaches or other important site issues, site announcements.
*A verified email prevents abuse. I constantly receive spam and information from sites I never signed up for because there are several people with my name who either sign up for services and mistype their email address or they’re signing up for some random hook-up site that doesn’t require a verification (for obvious reasons).
If these sites verified emails, I would get an email asking for verification and promptly ignore it.
What is a Bulk Email List?
A bulk email list is a record of recipients’ email addresses, to whom a business sends a marketing campaign. Usually, this email inventory consists of addresses of customers who have shown interest in or have an existing relationship with a particular brand.
Regular bulk email lists
A regular bulk email list is an inventory of recipients’ email addresses that are not refined in any way. When a marketer uses this list, they send out the email with the same offers to the entire mailing list. This approach is no longer an email marketing best practice as it increases the chances of a message to be ignored, deleted, or even classified as spam.
Targeted bulk email lists
A targeted email list is one that focuses on the specific needs, likes, and also dislikes of each existing and prospective customer. This type of bulk email list allows marketers to create more customized and personalized marketing campaigns. It enables businesses to interact with people who require their products or services and those that share similar interests.
When bulk emailing is done right, it can return significant ROI for you. Use it for your upcoming product release, seasonal sales, customers update, etc.
Remember to capture enough data about your subscribers. Later that would come in handy to send a personalized mass email campaign.