Due to the pandemic, digital marketing has become a great solution for many businesses, however some have made some digital marketing mistakes.
This has happened due to the haste to enter the digital market or the desperation to increase sales.
Today we bring you the 7 most common digital marketing mistakes that you should avoid in your strategy and in your 2021 campaigns.
Ignore your client’s personality
Ignoring your customer is probably one of the worst digital marketing mistakes you can make with your brand.
Knowing the personality of your client helps you to know how they perceive you and what is the best way to get their attention.
Furthermore, approximately 90% of companies have discovered a transparent understanding of their prospects through the personality of their buyer persona.
For example, if you have an app improvement company, analyze the CIOs of companies from sources like LinkedIn or by their shopping experience.
Doing so allows you to design personalized content strategies and define where it is in your sales funnel, to decide your advertising technique.
Not having a blog on your website
Generating valuable content is the best tactic you can use to promote your company.
However, don’t make one of the big digital marketing mistakes: ignoring the importance of great textual content advertising.
Blog articles that include your keyword to attract visitors to your website and use the technique of content material:
- Make an analysis of the personality of your buyer person.
- Analyze your keywords.
- Validate the final draft by those responsible for marketing campaigns.
- Share snippets with your readers to find out the style of consumers.
- Adjust and personalize your content material.
- Share each piece of content on social media.
- Cite influencers to spice up your content promotion.
Not having a clear objective
Not reaching your goal once is okay. However, not doing it a second time is one of the worst digital marketing mistakes.
That’s why retargeting is important to your business, as it helps you regain the audience that you didn’t convert on the first try.
This technique works with cookies that are saved throughout a consumer’s visit to your website.
In other words, when a user agrees to use cookies on your website, they are agreeing to allow you to observe their search patterns on the web.
It might sound scary to you, but according to one report, around 89% of customers react impartially or beneficially to this method.
With retargeting, you get users to revisit your product pages, giving you an additional chance of converting them to leads.
Undermine your competition
Never undermine a competitor, even when it comes to a small business. Doing so is one of the big digital marketing mistakes.
Do an in-depth analysis of your competition and an assessment of its search engine optimization to learn more.
In this way, you can extract from the underlying HTML code of your website, all the information to know more about your market area of interest.
Ignore social networks
Although having a well-optimized website is an important factor, one of the most common digital marketing mistakes is focusing on a single channel.
Create a good social media posting strategy that considers the following methods:
- Create a content calendar.
- Customize your interactions.
- Offer transparency to your customers.
- Use gamification to achieve greater engagement.
- Use a social media management tool to help you organize your technique.
- Social media is great for promoting your company, your products, and reaching more potential customers.
Lack of analysis
When using social media, don’t make the serious mistake of simply posting creative content.
Social networks and advertising campaigns require analyzing your results in depth.
This analysis allows you to create additional campaigns focused on the type of user your company has.
Failure to do so is one of the digital marketing mistakes that prevents you from improving the ranking of your website in search engines.
Considering email marketing advertising useless
Email advertising is not useless. In fact, today it offers you automation options.
One of the biggest digital marketing mistakes you could make is following up on a subscription by sending an unexpected email.
Avoid this mistake by automatically sending compensation emails to your subscribers after a post or to your clients after a query on your website.
Use email marketing automation software to make the procedure easier for you.
Your opinion is very important to us, please leave us a comment and help us so that more and more people know this information, sharing it on your social networks.