Although the road may seem hard for the thousands of existing entrepreneurs, within the costs that can be added to the management of the company, email marketing turns out to be of great help as it has low acquisition costs compared to other marketing efforts.
If you feel related to the above, you should know that the great utility of email marketing for startups lies in, mainly, 3 great virtues.
Better knowledge of the audience
Email marketing allows you to know, more and more, the target audience of a business. Of course, you have to have an initial research on the ideal audience for your startup, but hence the growth and the relationship with the database is simply scalable.
As you manage more and better email campaigns, you will allow yourself to know very important data based on your users, how who they are, what they buy, the reason they buy, what motivates them to read or consume, among others.
Personalization that leaves income
On the other hand, by constantly personalizing your email campaigns, you will be able to obtain better transaction ratios -or at least, openings-. Believe it, no other tool can give your startup the degree of personalization of the message to its consumers like email marketing.
With a good database and a correct execution of your campaign, you will be able to perceive the great virtue of personalization of your email messages; Everything is even better when you manage to establish campaigns as powerful as Mittum, which respond to the user’s location or opening hours, among other factors related to the user’s time and space.
Constant trial and error analysis
Last but not least, email marketing has one great virtue and that is allowing you, perhaps more clearly than other digital marketing efforts, to observe the performance of A / B campaigns.
By sending A / B campaigns, email marketing for startups looks better than ever, since it is clear that your company is in search of growth and needs (more than ever) to constantly measure what works and what doesn’t.
If you are an owner or collaborator in a startup, tell us: What is your experience with email marketing?