The primary goal in an email list should be to create a rewarding and satisfying experience for the subscriber. Elaborate relevant and exclusive content should be the fundamental pillars of your action.
You should periodically inform your subscribers about the benefits they will obtain if they are part of your community.
You should offer discounts, exclusive content, contests and you can even make them part of your brand’s decisions such as launching new products and event themes. This will help your subscribers feel satisfied and that those who are not yet part of your email marketing list want to join the ranks of your community.
1) Create your own subscription form
The subscription form you design should be easy to complete! Initially what you need is only the full name, email and for future segmentation you can include country of origin. If you are going to require any other information, it should be brief.
2) Welcome your readers
Due to the abuse of the Welcome Pop-Up on some Internet pages, it may not be the most suggested action but it is one of the most used and effective. It is a simple pop-up box that appears when the reader enters your site requesting their subscription.
3) The opportunity may also be in the final
When the reader begins to read a post on your page, they focus their attention on it. So your subscription form on the side of the note loses all attraction!
To change that constant, you can place a subscription form at the end of the post, this time strategically located. That user who read a publication and was interested in it, may decide to register at that time.
4) Never stop offering
Today, consumers are looking for discounts, promotions and free products on the Internet. This lawsuit is an opportunity. If you decide to offer a product in exchange for an email, you must be sure that this article is of the same quality as the one you offer on a daily basis.
Otherwise, your campaign will not be accepted or at least not expected. If you offer an information service, they can send valuable and exclusive articles for your audience or you can teach courses of interest online.
5) Where there is traffic, there is opportunity
Introducing visible icons of social networks that you update regularly is very important so that your content reaches other recipients through the same followers. The same impact is not achieved that you like what your brand does, that your followers like your content and share it on social networks with their friends.
6) Be grateful
When a user signs up, you can take them to a thank you page or send a welcome message. It is the first opportunity to show your new subscribers that there is a cordial treatment on your site and that they will be welcome to interact in it.
Bonus Track – When to Email Marketing
In addition to periodic email marketing shipments, there are certain special occasions for your shipments that you cannot miss.
Some of them:
- Birthday date
- Holidays: Christmas, Easter
- Mother’s Day, Father’s Day, Children’s Day, etc.
- Products releases
- Follow-up after a purchase or visit.
- End of season specials
- Request opinions about your services or products
- Limited Time Discounts
- Invitations to Events