If you are going to send an email, make sure before that you are not making these mistakes. You will appreciate it!
You may even have started several emailing campaigns, but the results have not been what you expected.
Email marketing uses email as a communication channel to send commercial (or non-commercial) information massively to the target audience, using tools such as MailPipe.
You can check out this two articles that could help on it: Content ideas for Newsletters and Email Marketing campaigns and Complete beginner’s guide to Email Automation
Now we want to talk to you about 4 mistakes that, if you avoid them, I am sure that you will substantially improve your email campaigns.
1.- Not having a strategy.
Stop! If you have already started sending emails and you don’t have a strategy, you are making a serious mistake.
Have you ever been told that you can’t start the house with the roof? Well, the same thing happens in email marketing. The first thing to do before is to plan a strategy that is integrated into the general Digital Marketing strategy.
2.- Send the email to anyone.
And by anyone I mean a contact that is not a valuable lead or does not correspond to your target. This may happen to you if you buy a database, an illegal practice that is also very ineffective.
Think that it is better that you write to 100 people who are clear to you are potential customers than to 1000 strangers. Also, you should not forget that you cannot send commercial emails to anyone who has not explicitly given your permission.
If you already have a list, remember you need to clean it at least once a month
3.- Not having a segmented database before emailing.
Once you have created your own database, it is time to segment. Do not forget that your subscribers do not have the same interests and therefore you should not treat them all the same.
If you don’t do a good segmentation, your emailings will reach the wrong people, you will waste time and resources and you will get a bad reputation that will negatively influence your brand image.
4.- Not writting a good subject
Most experts agree that when emailing the subject is even more important than the email itself. It is the first thing you see and most decide whether or not to open the email based on what the subject conveys. For this reason it is important to work it thoroughly.
The subject should reflect the main benefit that the recipients of the email will get and it should also arouse enough curiosity for them to want to open the email. It is advisable to use direct, attractive and creative phrases. Nobody said this was easy!
5.- Sending a not-personalized email.
People like to feel special. When you send an email, this is how you should make each subscriber feel and you will only achieve this through personalization. If you have a good database, you will have information such as the name of the recipient.
Take advantage of this to address the person directly by name, thus creating a more human and close relationship. Also, do not forget to use a close tone while remaining correct using, for example, “you” instead of you.
In this way, the person who receives the email will feel more valued and will be more predisposed to read your email and pay attention to the message you want to convey in the email.
Once you have sent your email it is important that you measure the results of your campaign. In this way and thanks to the statistics you will be able to find out what has not worked and what has, to change it in the following campaigns and thus make each campaign better than the previous one, significantly improving your profits.
Within the statistics that email managers offer you, I recommend you look at these three data: opening rates, number of clicks on links and number of subscribers who have unsubscribed.
I hope it is very useful! Of course there are many more mistakes to avoid when sending an email and I am looking forward to reading all the ones you can think of in the comments. And now that you have finished reading this post, it is time to get down to work and create a successful email. Prepared?