We know that creating email marketing campaigns is not an easy task. But if we also want them to be original, impressive and attractive, we have it even more complicated. However, you have to work on it if you want to increase the engagement of your customers towards the brand.
Why?
Email marketing is one of the most powerful ways to establish relationships with users. In fact, it is one of the platforms with which you can launch personalized campaigns. And they always like that everyone’s tastes and preferences are taken into account when receiving content. Think about it, if not, why would you open the emails?
Purely promotional messages tire and users are becoming more demanding with brands. They expect more and more of them. So the time has come to be creative and differentiate yourself from the rest.
You have on the table the keys and good practices to create an email marketing campaign of 10. You know what aspects to take care of, the issues, the design … But what are the best tips to be creative?
Sooner or later we all need a touch of inspiration to get started with our work. And inspiration does not come when you want, or when you are still. That is why it is best to move, search and be curious. The more things you know, the more you will open your mind. It will be then when the ideas begin to haunt your head.
In this case, we know that creating successful email marketing campaigns can lead to real headaches. And it is that finding examples of spots, campaigns on social networks or landing page designs is much easier than getting emails. Emails are part of a personal communication between brands and users. And unless some of them share them, it is difficult to get them to use as a reference.
Surely you have looked for original, surprising and impressive examples of emails. But have you found them? Don’t worry, we came to give you a little push.
Examples of successful Email Marketing campaigns
1.- Warby Parker
According to a study conducted by online marketing companies BuzzStream and Fractl, more than 50% of consumers consider a sense of humor to be an essential ingredient in email marketing. What better way to start with this list of examples than with a fun email?
However, using humor can be tricky. Not everyone has the same sense of humor or makes you laugh the same. Therefore you have to work it carefully.
One of the funniest email campaigns is the Warby Parker sunglasses. The humor he uses in his strategies and his doodle drawings make him a novelty. It is not selling you offers, it is not showing you products or asking you to fill out a form. It’s making you laugh.
The great advantage of this type of email campaign is that it reinforces subscriber engagement with the brand. Of course, as long as humor is not abused and the messages begin to be heavy.
2.- Charity: Water
When people talk about email marketing campaigns, a vital type of email is often overlooked. Transactional emails. And in fact they are the emails that should be used the most since 75% of users open and read them, something that does not happen with the rest of messages.
Do you know what transactional emails are? They are the automated emails that you receive in your inbox after taking a certain action on a website. For example, when you buy something you automatically receive a purchase confirmation email. And as we tell you, many marketers forget that they are the emails with the highest open rates, so you have to squeeze them.
In this case, Charity: Water knew how to take advantage of its transactional email and opted for this alternative. The moment someone donates money to the charity: “Water”, that amount begins a long way.
What better for a user than to know how and where their money is? Charity’s “Water” project uses transactional emails to add valuable information to customers. Through them you show the journey your money is taking, how it is being used and what impact it is having over time.
In this way, by receiving these emails each time conversions are made, the receiver does not even need to read it. It sits perfectly on it and immediately finds the results of your donation.
It is a good idea for a transactional email, since many do not even provide a format other than text.
3.- Airbnb
The best emails are not the ones that sell you the most products, but the ones that make you delve into their world and get your attention.
Airbnb has perfectly understood how to attract the attention of its target. And for this he has created this email. In it, he does not focus only on the subscriber, but also involves his group of friends. And what better than with an offer.
Share your passions with your friends and loved ones in such a healthy way that this type of email is not classified as purely “promotional”. In this case, a doodle also adds character to the email, although in a very subtle way. Without using strong colors or large creatives. Another aspect is to be emphasized: Sharing. Therefore, it is sought that the receiver feels how they care about him and his surroundings.
In short, the first thing you should do is always think about the needs of your target and adapt to them. But do not use the easy way, the most promotional. Try to stand out with small winks, humor or adding relevant information for the user through your newsletter.
As you have seen, the most successful and striking email marketing campaigns do not have to be complicated. Be as original as you can and don’t forget that in many cases less is more. Also, if you manage to give a little emotional touch to your email marketing campaigns, you will end up winning over users.
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