When talking about marketing campaigns, we can find different strategies that seek a common goal: to grow the brand. The FOMO does so by stimulating risk and need factors in the audience.
This tactic seeks to awaken a need in the consumer, and take advantage of it by playing with that risk instinct. These two well-used links will be responsible for the feeling of impulsiveness.
If you plan to add this peculiar strategy to your campaign, you must run with the experience of risk to generate feedback. You want to know more?
What is the FOMO?
Let’s start by clarifying that the word comes from the acronym in English of: Fear Of Missing Out. Do you remember taking advantage of the need? Well, FOMO tactics focus on generating the feeling of being absent from something.
That is, make consumers feel the urge to purchase your products or services so as not to be excluded from a trend. Applying this strategy can help you boost your marketing campaign greatly, generating a significant impact on your audience.
The key to success will be having experts in the field to develop your plan.
Psychology behind the FOMO
The secret of the psychology of this tool is in the natural instinct in humans to belong to something. Being aware of what is happening around us is a need that has always accompanied us.
This universal and instinctive fear is the basis for your strategy, younger populations such as millennials are more susceptible. This is due to the interaction of the new generations with technological advances such as telephones, the Internet and social networks.
Figures indicate that 52% of the audience on social networks lives in constant fear of missing a trend. Through our genius marketers, we help you channel this audience even to your company.
What is FOMO marketing?
If we immerse this extraordinary strategy within a marketing campaign, the results will vary depending on the approach applied. The FOMO must be used responsibly and very specifically if you want to reach the right audience.
In this age of smart and demanding buyers, remember that honesty plays a relevant role in any strategy. So it is important that you plan your play before launching your cards, in this case, your marketing campaign.
FOMO marketing is a formula that drives sales and service requests as a unique opportunity for consumers. With the help of professionals you can make it a great ally to start or increase your numbers.
Successful examples of FOMO marketing
We can mention several marketing campaigns where FOMO has been used and which have been successful. These kinds of tactics have been applied in many places and you may have once benefited from some.
A clear example of its use in marketing is in limited time offers. The most famous cases being the Black Friday or CyberMonday campaigns.
Another example is the case of sellers on Marketplace platforms, who are responsible for promoting the sale of the latest items in stock. In this way, they create a sense of urgency before they run out.
Another excellent example worth mentioning was a campaign developed by Heinz to promote a new sauce. With a creative strategy, they not only launched a new product, but also gained a following on social media.
Do you want to know what this campaign consisted of? Well, this new product launched was only available to people who liked their official Facebook account
FOMO actions for marketing campaigns
Some of these actions can help boost your marketing campaign to reach a larger audience. In addition, it awakens a sense of urgency to acquire your products or services.
Give importance to testimonials
If you refer to a website in your strategies, make sure the consumer can see reviews of your previous sales. The testimony of the public adds value at the moment of specifying, causes attraction and trust towards the services or products.
Create offers of time or limited availability
With this type of tactic you will be generating an effect of haste, key in your audience. You can implement a timer or unit counter on your website that complements such a campaign.
Conclusion
FOMO is a marketing strategy used to reach a specific demographic. The most captive is the population of young adults such as millennials or Generation Z.
When you apply a new marketing tactic, you should have a consultancy that puts the plan for the company in creative and efficient way.
A campaign with FOMO marketing must have follow-up and it must comply with the provisions of the seller or company.
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