List verification is the process of removing undeliverable or dangerous emails from your list. When a marketer uploads their list to our system, they will go through our list sampling process, in which our system checks for undeliverable emails. Based on the results, the list is rejected or approved.
Using our list verification service helps improve the deliverability of your campaigns.
How are email addresses classified?
Valid / Deliverable
A Valid / Deliverable result means that the recipient’s mail server indicated that the recipient exists, that they have also performed additional analysis and determined that this address is safe to send with only a 5% margin of error.
Accept All / Disposable / Risky
A risky result means that management has quality issues that can result in a low bounce or engagement. Therefore, be careful when shipping to addresses considered risky. See the terms Accept All, Disposable, and Role addresses.
Invalid / Undeliverable
A non-deliverable result means that the email address does not exist or is syntactically incorrect (and therefore does not exist).
Unknown
Our service will return an unknown result when no response was obtained from the recipient’s mail server. This often happens if the destination mail server is too slow or is temporarily unavailable. In some cases, the request will be retried after about 5 minutes and will return a valid or invalid response.
The List Verification should be the first step before you start sending emails. Why take a risk of low engagement rates due to useless contacts? Having those invalid emails is not only bad practice that affects your reputation, but it also costs you money.
Uses of List Verification
Old Email List
If you have been using the same email list for sending out campaigns for more than a year, you might want to prioritize an email list cleaning. Email addresses become inactive, especially in the B2B market, because employees change their jobs and move to new companies.
But there are other situations that you will want to pay attention to, as well. People might sign up to your newsletter using temporary email addresses, they might change their addresses and delete the old accounts. As mentioned before, if you haven’t checked the quality of your email list in the last three months, maybe it’s time to do so.
Unattended email lists
Especially during these uncertain times, businesses might be forced to stop their marketing efforts for a while but without planning to shut down their activity forever. In this scenario, when those businesses decide that they are ready to resume their email marketing strategy, verifying the email list before scheduling any campaign is a must.
You simply cannot foresee how each email in your database has changed during your inactive period, meaning that you need to check the list to make sure that using it will not harm your standing with your ESP.
Decreased email marketing metrics
Let’s get one thing clear from the get-go. Your email marketing metrics are impacted by much more than just the subject lines, content, or design or your messages. Sure, those should always be the first aspects that you need to analyze when you start seeing a drop in the performance of your email marketing campaigns. But what if you are actually doing everything right, but the quality of your email list has depreciated over time? Just testing out variations of your emails will never point to a solution. Because the problem with the lower number of opens or clicks doesn’t have to do with your copy, it has to do with your list.
Managing a successful email marketing strategy is a complex endeavor, but we are ready to help you! Use our MailMonster free trial and start to clean your list with us