Despite being one of the “older” digital marketing channels, email can still deliver a very strong return on investment.
There are many reasons this is the case. A major one is the simple fact that email makes it easy to consistently engage your followers. This is even easier when you automate your email campaigns. Instead of trying to remember to send emails on a regular basis, with email automation tools you can determine when you want certain messages to be sent ahead of time. You can also make messages resonate and create powerful campaigns.
Email Automation Tools
Hubspot Email Automation:
Pros: Hubspot Marketing Automation is one of the most popular email automation tools thanks to its range of templates. It’s easy to use, comes with a resource library with courses, certifications, live training, quick answers and video lessons.
Cons: Many find that managing campaigns through the Hubspot email automation tool can be tedious. Additionally, the free plan isn’t very feature-heavy. You’ll likely have to choose a premium plan if you want to truly take advantage of this software. Unfortunately, the more followers you add to your list, the more you’ll have to pay.
Mailchimp Email Automation:
Pros: Mailchimp offers a free plan that nevertheless boasts a range of useful features. With Mailchimp’s free plan, you can send up to 10,000 emails a month, and add up to 2,000 subscribers to your list. Of course, upgrading to a paid plan gives you access to even more features.
Cons: Although they offer a generous premium plan the prices get steep pretty quickly once you start needing to increase your emails or subscriber numbers.
Don’t use Mailchimp as an email automation tool if you’re an affiliate marketer. Doing so is prohibited under Mailchimp’s Terms of Use. Additionally, some users report finding the process of setting up automations to be less intuitive than advertised.
Salesforce Email Automation:
Pros: Salesforce’s overall marketing automation tool is useful because it provides audience insights. This helps you develop personalized content.
That’s important to the success of an email marketer. For instance, simply segmenting your email list into multiple smaller lists based on audience preferences has been shown to boost email open rates.
Cons: Salesforce’s email automation platform offers a range of features. On the one hand, that may sound appealing, but the problem lies in unifying these features. Users often find the tool is simply too complex to use efficiently.
It’s best to explore these options in-depth before choosing one. Again, email automation tools help you maintain consistent contact with your followers and achieve your marketing goals. Choosing the right one for your business will help you work much more efficiently.